Creativity and open-mindedness

Rating prompts Messages that appear within the app encouraging customers to leave a rating or review on the store smart timing and targeting increases the quantity of reviews. One Click Sharing Building share buttons or email referral links make sharing quick and easy. Social Lists/Contacts Integration Another way to remove barriers to sharing is to ask permission to connect your app to social network contacts once integrant, customers can mass share your content to customers directly from your application . Incentivize Sharing A system design to reward users for referral activity with their friends which can offer customers premium features in exchange for a share.

Revenue Revenue is the ultimate goal of many mobile app marketing campaigns growing profitable customers requires perfecting each of the levels list above, increasing engagement, loyalty and gaining customer trust. App revenue can occur in different ways depending on the chosen business model for example in paid apps or with a subscription or freemium model, revenue takes Web Development Services the form of a direct transaction. Alternatively, economic sustainability can be achier through the insertion of advertisements. In this case, the user does not pay, but views target advertisements which occupy space sold by the application's parent company. Metrics There are several meaningful ways to categorize and analyze your app's profitability.



Average Revenue Per User ARPU – A measure of total app revenue over a designates time period average across MAUs for that time period. Customer Lifetime Value LTV A precative measure of the revenue a customer generates over their entire relationship with your app. App Purchases Revenue genera from paid app purchases. Subscriptions Revenue genera from monthly fees for subscriptions apps. Inapt transactions Revenue genera from transactions of physical or virtual goods made within the app. Advertising profits genera by the type of advert present within the application.