Post by account_disabled on Oct 9, 2023 6:54:05 GMT 2
Despite changes in how you reach prospective buyers, we know you need to drive results. So, we’re exploring how we can help you continue to optimize your budgets, effectively and more accurately reach your audiences, and measure campaign conversions in a privacy-first wayContinue to Reach First-Party Audiences. In addition, we are testing multiple approaches to enrich our Matched Audiences suite so marketers can continue to reach first-party audiences with their content across LinkedIn and the LinkedIn Audience Network. We will have more to share here in the coming months.Unlock Effective Results with On-Device Processing. Keeping data locally on users' devices helps with privacy as an individual's third-party data is not shared with our platform. We are exploring ways to use on-device processing to help you effectively measure your campaign conversions and, soon, have the ability to target your audiences.
Optimize Your Campaign ROI with Privacy-Focused Tools.Phone Number List We are building products to automatically optimize your campaigns to collect quality conversions and generate cost-effective results across placements and throughout the funnel.How Can You Take Action?Because some of the solutions described above are still in their testing phase, there is no need for you to make changes to your campaigns at this time. However, if you’re using a LinkedIn Insight Tag for campaign conversion tracking or targeting, we advise that you take a few moments to enable first-party settings on your Insight Tag. Doing so will ensure you can continue to measure your campaign conversions and reach your audiences at scale in the months ahead as we evolve our platform alongside industry privacy changes.
Reinventing B2B digital advertising is not simply about what we can do today, but rather considering how we look to the future. And, we know that figuring out what is best for B2B marketing is a journey -- a journey that we’re excited to take with all of you. We’ll continue to share more as we keep testing, discussing, and iterating the future of identity for B2B.In It Together.Collecting Conversions Using First-Party Cookies. To help you continue to measure campaign conversions, we’ve updated our Insight Tag to collect conversions using first-party cookies.
Optimize Your Campaign ROI with Privacy-Focused Tools.Phone Number List We are building products to automatically optimize your campaigns to collect quality conversions and generate cost-effective results across placements and throughout the funnel.How Can You Take Action?Because some of the solutions described above are still in their testing phase, there is no need for you to make changes to your campaigns at this time. However, if you’re using a LinkedIn Insight Tag for campaign conversion tracking or targeting, we advise that you take a few moments to enable first-party settings on your Insight Tag. Doing so will ensure you can continue to measure your campaign conversions and reach your audiences at scale in the months ahead as we evolve our platform alongside industry privacy changes.
Reinventing B2B digital advertising is not simply about what we can do today, but rather considering how we look to the future. And, we know that figuring out what is best for B2B marketing is a journey -- a journey that we’re excited to take with all of you. We’ll continue to share more as we keep testing, discussing, and iterating the future of identity for B2B.In It Together.Collecting Conversions Using First-Party Cookies. To help you continue to measure campaign conversions, we’ve updated our Insight Tag to collect conversions using first-party cookies.