Post by account_disabled on Mar 11, 2024 10:36:10 GMT 2
Pinterest has always had a very clear vision: to become the place where people can find inspiration for purchases and, consequently, make them. To achieve this goal it will have to increase the critical mass of users of the service, which currently stands at 150 million , and convince companies of the effectiveness of its advertising formats. Two years after the launch of "promoted pins", simple sponsored posts, here are three more new formats. One Tap Pin These are posts that contain an arrow icon at the bottom right. By clicking it the user will be taken to the website page of the manufacturer of the object represented in the pin (Fossil's experimentation below). Video Pin It is the typical sponsored post containing a video.
The interesting news is that, upon encountering it in the timeline, the user Canada Phone Number will see it animate in preview as if it were a gif. Only by clicking will the video be shown in its entirety. Furthermore, at the end of the video, photos and descriptions of the products represented in the video will appear at the bottom. App Pin This is the pin used to sponsor an application. The "Install" button appears under the photo of the app, clicking which will take you to the store from which to download it. Currently these formats are available in the US and UK, but during 2017 Pinterest should extend them to other countries. Speed will become a determining factor given that even Instagram, which already has a solid advertising system, is aiming to become the place of inspiration and purchase.
Yesterday I spoke on Radio3 Scienza to talk about how Big Data has been used in US election campaigns. I had talked about the same topic a few days earlier on Linc Magazine . The turning point in the use of Big Data ( here is the definition ) in politics was 2012 when Obama established a digital team of 300 people (50 technicians and 50 analysts) directed by Teddy Goff (CTO Harper Reed) with the task of using "big data" for 2 purposes: - identify supporters in order to mobilize them (to push their friends to vote and contribute to the campaign by donating even 5 dollars) - find undecided people in order to encourage them to vote. “Dashboard” service used by Obama 2012 campaign activists to communicate and track their activities .
The interesting news is that, upon encountering it in the timeline, the user Canada Phone Number will see it animate in preview as if it were a gif. Only by clicking will the video be shown in its entirety. Furthermore, at the end of the video, photos and descriptions of the products represented in the video will appear at the bottom. App Pin This is the pin used to sponsor an application. The "Install" button appears under the photo of the app, clicking which will take you to the store from which to download it. Currently these formats are available in the US and UK, but during 2017 Pinterest should extend them to other countries. Speed will become a determining factor given that even Instagram, which already has a solid advertising system, is aiming to become the place of inspiration and purchase.
Yesterday I spoke on Radio3 Scienza to talk about how Big Data has been used in US election campaigns. I had talked about the same topic a few days earlier on Linc Magazine . The turning point in the use of Big Data ( here is the definition ) in politics was 2012 when Obama established a digital team of 300 people (50 technicians and 50 analysts) directed by Teddy Goff (CTO Harper Reed) with the task of using "big data" for 2 purposes: - identify supporters in order to mobilize them (to push their friends to vote and contribute to the campaign by donating even 5 dollars) - find undecided people in order to encourage them to vote. “Dashboard” service used by Obama 2012 campaign activists to communicate and track their activities .